AS3: Task 2: Screening/Focus Group

Questions for a focus group

1. In one word, describe what you thought of the advertisement? Why?
2. Did you recognise the HowToBasic inspiration? How?
3. Would you watch the advertisement or skip it/fast forward it? Why?
4. Was the advert unique? Why?
5. Would you buy the product based on this advert? Why?
6. How would you rate this advert out of 5, 5 being highest 1 being lowest? Why?

The Focus Group
Participants: Satveer, Alegria and William.

Question 1
J: In one word, describe what you thought of the advertisement
W: Original.
J: Why was that?
W: Because i’ve never really seen a milkshake advert like that before, usually they’re quite generic and this one was a lot different and original.

J And what would you say, Satveer?
S: Interesting.

J: Why?
S:Because of the fact that you used different types of music and it was effective.

J: Finally, Alegria what would you say?
A: Humourous.
J: Why?
A: Because in the first scene you made it seem like you didn’t know what you were doing and then I guess the product is an easier alternative to making this milkshake.

Question 2

J: Will, did you recognise the inspiration? It was inspired by HowToBasic, he’s a Youtuber.
W: I did, yes.
J: Any specific ways you recognised this?

W: I found him on Youtube a while ago and got to know his videos, so yes.

J:Did you both recognise it, Satveer and Alegria? He’s famous for making mess.
Both: No.

J: Is it because you’ve not heard of him or not seen the videos?
Both: Not seen or heard of him.

Question 3

J:Will, if you were watching TV and this came on during a break, or you were watching a video online, would you stay to watch the advertisement or skip it?
W: Probably watch it, just because it’s quick, to the point, and it sort’ve sticks in your head, and I wouldn’t skip it for that reason.

J: Would you skip it at all, Satveer?
S: No, I agree with William, I think because if the fact that it’s short.

J: Would you skip it or watch it, Alegria?
A: No, I would watch it too because it’s quite short and the audio made it more interesting to watch.

S: Also, because it’s something brand new, every new advertisement you would want to see.

Question 4

J: So, the aim of our advert was to be as unique as possible, and to sort of take on like a viral stance. So something that is viral goes around the internet very quickly and is easily recognised. So Willm would you say it’s unique?
W: Yeah, I would say it is, and if you do recognise HowToBasic inspiration, it does make it a bit more enjoyable in that sense and you can sort of recognise the humour , which makes it better that way.

J: Would you say it’s unique, Satveer?
S: I would say exactly the same as William.

J: Alegria, how would you say it’s unique?
A: I don’t really know how to answer.

J: Okay, would you say if you showed it to friends it would sort of spread around and become like a viral thing because of the inspiration or…
A: Yeah. And like the humour behind it I think is quite good.

Question 5

J: So, would you buy the product based on this advertisement, Will?

W: Yeah, I mean if you are a fan of milkshake or sort of interested in a quick treat, this would encourage you to try something new.

J: Satveer, would you buy the product based on the advert?
S: I’m in the middle. So, yes because it’s unique the way you’ve put everything togetherto make it your own, but no because of the way the ingredients haven’t properly mixed.
J: Yeah, I agree it looks a bit messy.

J: Alegria, what would you say?

A: I would buy it because I’m a milkshake lover, and yeah….

Question 6

J: And so for the final question, how would you rate this advert out of 5? 5 being highest 1 being the lowest?
W: 4. Because it’s still really enjoyable, and it has encouraged me to sort of buy it. I guess it is really good, but I don’t know.

J: What does it lack?

W: It lacks, I don’t know, fluidity I think.

J: And what would you say, Satveer?

S:3.5. I liked it because it was humorous but other than that no.

J: Do you think it’s a bit too disgusting? And would you mark it down on that?

A and S: Yeah.

J: What would you say, Alegria?
A:4. Maybe if the packaging was shown on the product it would've looked better.

J: Okay, thanks everyone!