After watching a variety of different milkshake advertisements, as well as the ones in the previous post, I have finally decided a rough idea of what i want out advertisement to look like. Of course, our ideas at this point may be different, so after stating my idea, I will post our final idea complete with storyboard and unique selling point.
First Idea
Both of the advertisements i analysed in my previous post used humour, parody or some form of animation to create something both visually exciting, and selling. My first idea formulates from this, and I am hoping to create something similar, but without the animation as I unfortunately don't possess equipment advanced enough to create, record and edit this.
The first idea I have is to create a parody of famous youtube personality known as 'HowToBasic'. This video blogger is unique to others, as no one online knows of his true identity, and his videos are a parody in themselves of DIY videos. His videos have been frequently posted since early 2012 and the popularity they've gained due to their overall weird content is outstanding, with over 6795449 followers as of 2016. WARNING: The video below is a little strange. Viewer discretion is advised.
Although it seems a bit crazy, I do know where i'm going with this. The video above is indeed strange, however the method in this madness is to create something so mad that it goes 'viral'. A video goes 'viral' once it has been spread around the internet and gained so many views that it becomes known to everyone who frequently uses social media or watches television. For example, Madonna falling over at the Brits went 'viral' because a lot of people saw it and found entertainment in it.
So my idea is to use this childish humour and idea of parody for my advertisement. I will cut out the inappropriate sound effects and occasional feet shots, as i want this to be aired without censorship.
To begin the video, i want to show someone preparing the 'fresh' ingredients for the milkshake, so breaking up the waffles into small pieces, scooping ice cream, pouring milk and syrup. However, as they're doing this i want it to be messy as possible and look like it's difficult, exactly like HowToBasic does in his videos. From here, i want it to get more and more ridiculous, and use a variety of camera angles and cross cuts to create a confused and jolty scene. To end the advertisement i want the person to clear the mess and simply place down a bottle of our product with the name 'SmashShake' and slogan 'The easy way to Gourmet'.My second idea is aimed more at a more mature audience. Also, for this advertisement, the entire group will be seen on camera rather than just the hands of one person. The form of this advertisement will be realist narrative rather than surrealism, and the style of repetition to promote the product more persuasively.
However, the advertisement will still contain some humour, as without it i feel an advertisement for positive products is a little bland. So to begin the advertisement, i will show a group of teenagers outside of a shop after buying drinks for a 'party', and then arriving at the 'party' and showing each other what they've bought. As the camera swoops over a line of alcohol being pulled out of bags, one of the teenagers will pull out our milkshake. The others will act confused after a zoom in on the product, and ask why the person has bought it to a party, to which they will reply by handing it over to them, with a dramatic pause on them holding it out. After they have all tasted it, and agreed that it's great, i will then show them all leaving the party except the one person who hasn't tried it and all going to que outside of the shop. I will then finally show the product left on a table at the part next to the lonely party, zoom in with the logo 'SmashShake, crashing the party since 2016'.
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