AS2: Task 3: Requirements for a production

Before the advertisement can even begin the process of physical creation, I must consider all of the elements needed to make it successful. We decided as a group to choose advert idea number one, which was the HowToBasic style advertisement. This means I will now need to decide on the following:

• Technical Equipment
•  Potential Filming Locations
• Actors 
• Costumes and Props

Technical Equipment

Due to the simplicity of the advertisements concept, the only technical equipment that will be needed is:

• A digital camera
• A tripod
• A blender

Getting hold of the camera and the tripod shouldn't be difficult, as the media department hire them out to students for free specifically for projects which will be presented in class. The blender itself is an average household item, which an individual from the production team can produce on the day. This means that none of the technical equipment will cost anything at all, as nothing else is needed. Also, the media department hire them out for as long as the group needs them, as long as they are returned safely and within a fair amount of time, so rushing isn't necessary. However, if for some reason we couldn't gain access to equipment for free we would have to hire it from a company. 
To hire a similar camera to those in the media department would cost £49 per day: 

To hire a similar tripod would cost £8 per day: 

Both from HireACamera.com

Potential Filming Locations

As the advertisements concept is incredibly simplistic, I feel as though we will need to film in different locations with multiple people doing the same thing. So as the milkshake is being made, different work surfaces could be used to show different locations, even if it's just in one persons house. However, as the projects aim is to get messy, it's probably a good idea to film somewhere that's easy to clean and can get covered in milk and ice cream without being potentially ruined. Locations could include:

• A kitchen worktop
• A kitchen table
• A table in the garden
• A garage that is empty and easy to clean

Although locations are limited due to the nature of this advertisement, I feel as though if we film in at least three different locations, it will bring more variety to the ad.

Actors

No specific actors are needed for this advertisement, as all that will be on camera is the persons arms and hands. This means that the entire group can be included by making their milkshake in various locations and no one needs to brush up on their acting skills like in past projects such as the pencil advertisement and the montage in which almost the entire group, except myself, are included in. This sounds too simple, however it will still be effective as for once we all get to be on camera, even if just our hands.

Costumes and props

There is limited props needed for this advertisement, including:

• A tea spoon
• A table spoon
• A bowl
• A plastic cup
• An empty milkshake bottle with no label

I realise that the list above is explained like the equipment used in cooking or baking, which essentially, it is! The only other props needed will be the actual ingredients themselves, including:

• Golden or maple syrup- confirmed as of April 2016: Maple.
• Vanilla ice cream
• Milk
• Sweet Waffles

No costumes will be needed, however participants in the advertisement should wear clothes they don't mind getting wrecked, as the process will be messy. This may also mean the camera may need to be in some kind of protective casing that is transparent so it does not get broken.