AS1: Task 6: Methods Of Research

Task 6: Methods Of Research
It is very important to conduct your research before you start to plan a new advertising campaign, this is so that once you actually start to run your campaign, you know who exactly to aim your advertisement at, as it is very important to know who your audience is going to be, so you can make your advertisement as appealing to that specific group as possible. 
There are four main types of research: primary (new research that the company has carried out itself, used to ask and answer specific questions), secondary (involves the summary of existing research), qualitative (research that can be considered primarily exploratory, and can be used to gain a better understanding) and quantitative (research used to quantify the problem by generation of numerical data which can be turned into usable statistics).
There are three main different types of research: audience research (defined as any sort of communication research conducted on any specific group of people), market research (research conducted as a way of gathering information about consumer preferences) and finally, production research (vital research that allows the company know if there are any sorts of faults with their product).
Overall however, it is greatly important for companies to conduct extensive amounts of research, as so they are as greatly prepared as possible when it comes to making their advert, so it will appeal to as much as their target audience as possible.