Agencies in the advertising industry gather information on how to make their adverts in many ways, one way is to see what is popular in mainstream media at that time, and cash in, so to speak, to attract the attention of the audience. Another way would be to put out a survey, asking numerous questions about what the target audience enjoys, and then making the advert based around whatever gets the most answers on a question, is clearly what the people like the most, and therefore, would make the most effective advert. For example, if the advert is meant to appeal mainly to people of the younger generation, it may include a popular mainstream song, or some sort of celebrity, and if it is aimed at people of the older generation, it may feature a piece of aged music, or an older celebrity, for example, the Wiltshire Farm foods adverts are aimed at older people who don't have time to cook for themselves, one of the adverts featured late comedian Ronnie Corbett, this may appeal to people of the older generation, as they might have grown up watching him on TV, which may encourage them to buy it.
Information on television programme ratings can be found on the internet, on websites such as www.digitalspy.com, where you can view which TV programmes got the highest ratings, and the most views. This can be useful for advertisers, as it means they can see what programmes are most popular during the time they want their advert to be shown, to ensure the maximum amount of people see their advert, this is good, as it means the company are more likely to sell more products.
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