Task 5: Audience Information
When a company is going to distribute an advert, it is beneficial for them to do some research into their audience, this is a good idea, as the company then know how to make the advert as to appeal the most they can to their viewers, and sell as much of their product as possible. The factors they may want to take into consideration are:
Standard Occupational Classification: this is sometimes referred to as Social Grade by advertising companies, it is the social category that the person may fit into, e.g. middle class, working class.
Psychographics: this is categorising people based on their attitudes, aspirations and other psychological criteria.
Geodemographics: where does the target audience live?
Age: what age group is the product supposed to appeal to the most?
Gender: will it appeal to males, or females?
It is important to take these factors into consideration when creating and selling a product, it is imperative that the company does this, as it could mean them selling much more of the product, as it appeals more to a specific group, who are then more likely to buy said product.
Audience information can be gathered by a company via surveys, and seeing what adverts are popular amongst certain age groups etc.
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