AS1: Task 8: Referencing

References
AS Media Studies: The Essential Introduction Second Edfition. Philip Rayner, Peter wall and Stephen Kruger.” “Part 4: Three Case Studies. Case Study 2: advertising and marketing.” Routledge 2005.  ISBN 0-415-32966-3

The Media: An Introduction Edited by Adam Briggs and Paul Cobley. “Chapter 17 Audience research by Ray Kent”. Longman 2002. ISBN 0-582-42346-5    

      

      The Media Magazine. The English and Media Centre.“Adjudicating ads. Claire Forbes”.  Issue 23 / February 2008. ISSN 1478-8616

Top 30 Programmes :  Broadcasters Audience Research Board http://www.barb.co.uk/www.barb.co.uk/viewing

Specs & Delivery | How to Deliver Commercials to Channel 4. Channel 4: 2001.
<http://www.channel4sales.com/planning_and_buying/ad_specs_and_delivery>

How we do what we do:  Broadcasters Audience Research Board  http://www.barb.co.uk/www.barb.co.uk/viewing

“ Advertising | How to Advertise  on Channel 4 and its platforms”:http://www.channel4sales.com/advertising.

“ Five controversial TV and internet ads – video” - The Guardian www.theguardian.com › News › Media› Ad break‎ :

·      http://www.theguardian.com/media/video/2013/jun/20/five-controversial-tv-internet-ads-video

“  Advertising Standards Authority”: http://www.asa.org.uk/

AS1: Task 7: Sources of Information in Advertising

Agencies in the advertising industry gather information on how to make their adverts in many ways, one way is to see what is popular in mainstream media at that time, and cash in, so to speak, to attract the attention of the audience. Another way would be to put out a survey, asking numerous questions about what the target audience enjoys, and then making the advert based around whatever gets the most answers on a question, is clearly what the people like the most, and therefore, would make the most effective advert. For example, if the advert is meant to appeal mainly to people of the younger generation, it may include a popular mainstream song, or some sort of celebrity, and if it is aimed at people of the older generation, it may feature a piece of aged music, or an older celebrity, for example, the Wiltshire Farm foods adverts are aimed at older people who don't have time to cook for themselves, one of the adverts featured late comedian Ronnie Corbett, this may appeal to people of the older generation, as they might have grown up watching him on TV, which may encourage them to buy it.

Information on television programme ratings can be found on the internet, on websites such as www.digitalspy.com, where you can view which TV programmes got the highest ratings, and the most views. This can be useful for advertisers, as it means they can see what programmes are most popular during the time they want their advert to be shown, to ensure the maximum amount of people see their advert, this is good, as it means the company are more likely to sell more products. 

AS1: Task 6: Methods Of Research

Task 6: Methods Of Research
It is very important to conduct your research before you start to plan a new advertising campaign, this is so that once you actually start to run your campaign, you know who exactly to aim your advertisement at, as it is very important to know who your audience is going to be, so you can make your advertisement as appealing to that specific group as possible. 
There are four main types of research: primary (new research that the company has carried out itself, used to ask and answer specific questions), secondary (involves the summary of existing research), qualitative (research that can be considered primarily exploratory, and can be used to gain a better understanding) and quantitative (research used to quantify the problem by generation of numerical data which can be turned into usable statistics).
There are three main different types of research: audience research (defined as any sort of communication research conducted on any specific group of people), market research (research conducted as a way of gathering information about consumer preferences) and finally, production research (vital research that allows the company know if there are any sorts of faults with their product).
Overall however, it is greatly important for companies to conduct extensive amounts of research, as so they are as greatly prepared as possible when it comes to making their advert, so it will appeal to as much as their target audience as possible.