Task 1: Forms Of Television Advertising
Realist Narrative:
A realist narrative advert is an advert that is meant to seem relatable, it is an advert with a storyline, and appears to be both believable and realistic. For example, the following advert shows Jamie Redknapp and his family playing the Nintendo Wii, the intention being to show that the Wii is a family friendly console, and that playing it as a family will make you closer, just like the Redknapps.
Anti-realist Narrative:
An anti-realist narrative advert is a different type of advert, however, like the realist narrative advert, the anti-realist does contain a story, however it isn't relatable in anyway as it is very unrealistic, a good example of this would be the Cadbury adverts, as they usually are very fun, but not very realistic at all, it's fun to imagine a group of people dancing through their workplace on office chairs.
An anti-realist narrative advert is a different type of advert, however, like the realist narrative advert, the anti-realist does contain a story, however it isn't relatable in anyway as it is very unrealistic, a good example of this would be the Cadbury adverts, as they usually are very fun, but not very realistic at all, it's fun to imagine a group of people dancing through their workplace on office chairs.
Animation:
An animated advert contains no physical actors, as the name suggests, it consists solely of animated people, pictures, animals, or whatever the advert is meant to be representing, and can be done through many ways, including claymation, and CGI with voiceovers. A good example of this are the Change4Life adverts, which use claymation figurines to educate its viewers on the dangers of eating nothing but fatty and sugary foods, and encourages exercise, and healthy eating.
An animated advert contains no physical actors, as the name suggests, it consists solely of animated people, pictures, animals, or whatever the advert is meant to be representing, and can be done through many ways, including claymation, and CGI with voiceovers. A good example of this are the Change4Life adverts, which use claymation figurines to educate its viewers on the dangers of eating nothing but fatty and sugary foods, and encourages exercise, and healthy eating.
Documentary:
An advert used to educate and inform the viewers about something happening the world, often used by charities to raise awareness about their cause. A good example of this would be the WaterAid adverts, which show poor families in Africa who don't have access to clean, fresh, drinkable water. The advert shows children drinking dirty, muddy water, and is used to shock the viewers, and encourage them to donate.
Talking Heads:
A talking head advert usually contains one person, who will sit and talk into the camera, usually it is only their head that is visible, hence the name "Talking Heads". The following advert by the supermarket chain ALDI, is a good example of a Talking Heads advert.
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