The television advert I have decided to analyse in further detail is the most recent Haribo Tangfastic advert.
The advert is meant to be humourous, and is part of a series of adverts that the Haribo company has been creating and putting on television over the last few years. The advert itself is aimed at both children and adults, as it is a children's sweet, yet it could also appeal to adverts, as it shows that eating Haribo sweets brings out your inner child, hence the reason that the rugby players all have light, and childish voices which have been lip-synced over their real voices.
The intended purpose being to make the audience laugh, the advert is also memorable, as there are no other adverts currently in circulation that do what these adverts do. The use of the rugby players is there to symbolise their toughness, and manliness, as most rugby players tend to be big and strong, yet the advert suggests that even they can feel like young children again by eating Haribo Tangfastic sweets.
There are only two types of camera shots used in the advert, at the beginning, the shot shows all of the rugby players going down into a scrum from a distance, the second shot has more of a close-up of the packet of sweets, and finally, a close up of the players faces as they eat their sweet.
The advert only features a few types of sounds, most of which are background noises, such as a whistle blowing, and other rugby players grunting in the distance, as well as the well known Haribo jingle, which plays at the end of all their adverts.
The intended purpose being to make the audience laugh, the advert is also memorable, as there are no other adverts currently in circulation that do what these adverts do. The use of the rugby players is there to symbolise their toughness, and manliness, as most rugby players tend to be big and strong, yet the advert suggests that even they can feel like young children again by eating Haribo Tangfastic sweets.
There are only two types of camera shots used in the advert, at the beginning, the shot shows all of the rugby players going down into a scrum from a distance, the second shot has more of a close-up of the packet of sweets, and finally, a close up of the players faces as they eat their sweet.
The advert only features a few types of sounds, most of which are background noises, such as a whistle blowing, and other rugby players grunting in the distance, as well as the well known Haribo jingle, which plays at the end of all their adverts.
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