AS1: Task 3: Analysing a Television Advert In Detail

Task 3: Analysing a Television Advert
The television advert I have decided to analyse in further detail is the most recent Haribo Tangfastic advert.

The advert is meant to be humourous, and is part of a series of adverts that the Haribo company has been creating and putting on television over the last few years. The advert itself is aimed at both children and adults, as it is a children's sweet, yet it could also appeal to adverts, as it shows that eating Haribo sweets brings out your inner child, hence the reason that the rugby players all have light, and childish voices which have been lip-synced over their real voices. 
The intended purpose being to make the audience laugh, the advert is also memorable, as there are no other adverts currently in circulation that do what these adverts do. The use of the rugby players is there to symbolise their toughness, and manliness, as most rugby players tend to be big and strong, yet the advert suggests that even they can feel like young children again by eating Haribo Tangfastic sweets. 
There are only two types of camera shots used in the advert, at the beginning, the shot shows all of the rugby players going down into a scrum from a distance, the second shot has more of a close-up of the packet of sweets, and finally, a close up of the players faces as they eat their sweet.
The advert only features a few types of sounds, most of which are background noises, such as a whistle blowing, and other rugby players grunting in the distance, as well as the well known Haribo jingle, which plays at the end of all their adverts. 

AS1: Task 2: Styles Of Advertising

Task 2: Styles of advertising:

Humour: the purpose behind using humour in advertising is to make the advertisement memorable, because people find it funny and it sticks in their mind, and this might appeal to them to buy the product. It can also be used to shock if using a certain type of humour. For example, many of the Cadbury adverts use humour to make the advertisements memorable and fun, and they are very popular.

Parody: a parody advertisement is used by a company to advertise their own products, as well as mocking another company at the same time. For example, "The Specs Effect" advert by Specsavers is a parody of the Lynx advert and it's "The Lynx Effect".

Shock: a shock advert is often used by companies to show the dangers of a product. Their purpose is to try to deter people from using a certain item, and is often used to show the negative sides of drugs, alcohol, and smoking. For example, a Finnish anti-drinking advert was released in 2012 and depicted how parents see their parents when they're drunk, and they are shown to be monsters.

Surrealism: a surrealism advert is often used to show off a product or advertise something in an unrealistic way, by usually having the advertisements seem distorted, and strange. For example, the advert below for the Volkswagen Polo Bluemotion, and how it has very low fuel consumption, it is a very strange looking advert, but shows how the fuel gauge not going down.

Intertextuality: intertextuality is where elements are borrowed from one text media, and reused, sometimes to be ironic, other times to have humorous effect on it's audience. For example, the Vodafone advert I have used includes the use of Yoda from the Star Wars series, I think this is very clever, as Yoda is portrayed as being extremely wise, and as he is endorsing Vodafone, it may seem more wise to pick Vodafone for your phone contract.

Repetition: repetition is used in advertising as a way to keep the product fresh in the mind of the audience, it can be used to build brand familiarity, however overuse could result in people becoming frustrated with it, and trying to avoid the advert, therefore it is vital that repetition in advertising is used in the right proportion.

Sex: companies can use sex appeal in an attempt to sell their products, as it is a fact that "sex sells". Companies may use an attractive woman, or a muscular man as a way of selling their product, this also makes the advertisement memorable in it's own way. A good example of this is this advert for Bud-Light beer, which depicts a woman in a bikini holding the drink, this is what sells the product, because people will remember the attractive woman, and buy the beer.

Famous Faces: a company may use a celebrity, or "famous face" as a way to sell their product, much in the same way they can use sex to sell their product. It is used as a way to appeal to audiences, as they see that the celebrity uses/enjoys the product, which may persuade them into getting it for themselves. The following advert is a good example, as it shows Hollywood actor Kevin Bacon advertising 4G on the EE network, as the company have used him as a way to get more people to join EE.